A Developer's Guide to Advertising
summary
Overview of how programmatic ad buying and header bidding actually run on pages, with concrete tooling and tradeoffs: client‑side header bidding fires many parallel auctions in the browser or can be moved to server‑to‑server, revenue measured as CPM, viewability defined as 50% for 2 seconds (and hitting >70–80% is surprisingly hard), common stack choices like Prebid (open source) or vendor wrappers, scanners such as Confident, devtools + WebPageTest/GTmetrix, and Charles/Fiddler for tracing redirects.
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chapters (26)
- 0:00Introduction
- 1:22Outline
- 2:01Why Care
- 5:43Vocabulary
- 6:23Ad Inventory
- 7:23Ad Impressions
- 7:55Ad Server
- 9:09Viewability
- 10:24Page Views
- 10:48CPM
- 11:07Programmatic Advertising
- 11:25Direct Indirect
- 12:17Hundred Header Bidding
- 13:07How Advertising Works
- 14:43Useful Tools
- 14:53Wrappers
- 17:20Dev Tools
- 20:22Network
- 20:54Performance
- 22:03Ad Quality
- 24:38Browser Extensions
- 27:41Misconceptions
- 28:54Redirect ads
- 29:54Ecosystem
- 32:34The Advocate System
- 33:31Resources
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