Another talk about ads, but this time what if we talked...
summary
Claims that SGAI lets players render side‑by‑side, corner and L‑shape ads get tested against real tooling: demos exist but often break on cropping, latency, clash and frequency capping. Standards work is concrete — SIMID vs SGAI interaction, VAST/DASH/HLS manifest signals, OpenRTB creative codes, SVTA and CTA proposals for measurement and CMCDv2 changes — with IAB timelines (standards by Christmas). Expect specific implementation notes, required ad formats and codecs, what was built, where it fails, and measurable effects on fill‑rate and CPM.
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chapters (14)
- 0:00Ad insertion challenges
- 1:26Ad tech in streaming
- 3:10Ad break clash management
- 4:34Programmatic demand explained
- 6:21Creative separation and OpenRTB
- 8:06Self-guided vs server-side insertion
- 9:28Advantages of self-guided
- 11:12New IAB streaming formats
- 13:16IAB standards timeline
- 13:58SIMID and interactive ads
- 15:21Tech’s role in standardization
- 16:45Ad tracking proposals
- 17:47Collaborate on SGI adoption
- 18:29Closing remarks
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