Keynote: Welcome to the Machine
summary
Argues that data-driven advertising and microtargeting (notably dark posts used by Cambridge Analytica) shift power from facts to engagement, cites GDPR pop-ups, newspapers switching to pay models and native ads, and concrete harms: WhatsApp mob killings, Facebook moderation via low-paid censor shops, Roomba maps and truepeoplesearch leaking home addresses, China’s facial‑recognition cameras and voluntary microchipped payments in Sweden; warns of biased ML (Amazon hiring scrub) and YouTube’s algorithmic radicalization.
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chapters (23)
- 0:00Intro
- 0:58Amusing ourselves to death
- 2:46A Brave New World
- 14:08A curated environment
- 14:36The platform is our keeper
- 15:12And we help the keeper
- 16:23Algorithms
- 17:59The Human Side of Censorship
- 19:36Shareflow
- 20:05What we generally don't do
- 22:4329 stages of a Twitterstorm
- 28:38Dark Posts
- 29:49Micro-targeting
- 35:05Scroll and refresh
- 37:17Assistants
- 41:57Questions we don't usually ask
- 43:12Default options
- 52:41Freedom on the Internet
- 53:59Facial Recognition
- 54:35Manipulation in billboards
- 55:01Fake Video Generators
- 55:30This issue of bias
- 57:08Maths and Data Modelling
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