from “old” filter bubbles to political microtargeting.
summary
Clear account of how the ad-driven attention economy actually works: Facebook’s News Feed is tuned by undisclosed algorithms and preferred partners (Axiom, Oracle) that enable real-time, cross-device microtargeting; programmatic ad stacks and 17,000 inferred audience categories (ProPublica) let campaigns and states (example: Saudi anti‑Qatar pushes, Russia/Brexit use cases) aim political messages. GDPR routes are explored — Article 22 proves weak, Article 5 transparency and data‑access fights show NGOs often fail to replicate targeting without first‑party data. Watch if you want concrete legal and technical levers, not slogans about filter bubbles or myths about data brokers.
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chapters (6)
- 0:00Start
- 20:45Regulating the Political Sphere
- 29:44The Effect of Fake News on Individuals
- 57:49Facebook Preferred Partners
- 1:03:21What Is the Definition of Personal Data
- 1:18:32Global Safeguards
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