Advertising at the Speed of Light (DMP Platform)

on YouTube ↗44m

" summary

A presentation about building a real-time user-profile enrichment service for RTB ad serving that must handle tens to hundreds of thousands of requests per second with sub-20 ms response times. It explains the technologies used, why Aerospike was chosen as the NoSQL store, and includes feature comparisons of Aerospike, CouchDB, MongoDB and Redis along with performance graphs comparing Aerospike to other NoSQL solutions.

AI-written summary · about

" chapters (9)

1. 0:00Introduction
2. 1:13RTB ecosystem requirements
3. 3:23DMP scaling challenges
4. 7:16Data storage selection
5. 12:03Solution testing
6. 15:58Test results Aerospike
7. 22:04Development optimization
8. 27:08Final architecture
9. 31:01Q&A

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