Impacting Business as it Happens
summary
Argues that businesses must collapse analytics and operations to act on data immediately, citing targeted-marketing and gaming examples sending 180 billion messages/month and handling 300,000 events/sec, and programmatic ad systems processing 100 billion events/day and placing ads at 25 million/sec. Recommends a single cluster for both big and fast workloads, highlights tooling such as Project Myriad (MapR + Mesosphere + eBay) for resource management, global master-table replication for sync, and Apache Drill for self-service exploration.
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chapters (17)
- 0:00Introduction
- 0:20Two broad classes of companies
- 0:48Innovation platform
- 1:19Lessons to be learned
- 2:04Targeted marketing
- 2:31Machines Own
- 3:06Rubicon
- 3:46OReilly Book
- 4:24Summary
- 5:00Lesson 2 Real Time
- 6:07Project myriad
- 7:27Global Master Table Replication
- 8:00Data Agility
- 8:12Drill
- 8:45Advice
- 9:10Good enough is not enough
- 9:28Analyst rankings
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