How to Handle Over 1 Trillion HTTP Requests/day: Behind the Scenes of the Ad Tech Industry
summary
An engineer from Criteo explains how modern ad‑tech platforms are built to handle extreme scale — over a trillion HTTP requests per day — focusing on low‑latency real‑time decisioning for ads. The talk covers end‑to‑end ad impression flow and the supporting distributed systems: payment and billing services, queues, caches and other backend services used to meet millisecond latency and throughput requirements.
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chapters (7)
- 0:00Ad tech introduction
- 10:43Ad tech architecture
- 22:55Ad tech challenges
- 29:41Criteo's scale
- 35:07Machine learning in ad tech
- 38:03Black Friday prep
- 42:21Q&A
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