By Brendan Almack & Lorna Noone
summary
Argues that building first-party data and an integrated email stack replaces brittle third‑party cookie targeting, shows a case study that uses Constant Contact plus Zapier to feed CRM segments into Facebook and Google, reports a 540% growth in email subscribers, €1M sales in five months and 174% YOY online revenue lift, cites iOS14.5 causing a 29% drop in iPhone Facebook traffic and doubled CPCs, and demonstrates the approach actually works.
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chapters (8)
- 0:00Welcome
- 2:27Digital marketing explained
- 10:10Third-party cookies explained
- 17:55iOS 14.5 impact on ads
- 23:40First-party data strategy
- 30:03Body Slims case study
- 41:18Q&A on email metrics
- 44:03Closing
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