Using Search Data to Power Your Marketing Strategy
summary
Presentation shows how to turn search logs into strategy using tools like Google Trends, Google Search Console, Ahrefs and SEMrush and Google Market Explorer, and it quantifies opportunity (Google handles 8.5 billion searches a day). It explains a reproducible share of search calculation from trends data, spots unexpected high demand for succession planning in a SaaS category, and converts that into funnel content and category positioning that actually drives traffic and supports go‑to‑market and international targeting decisions.
AI-written summary · about
chapters (10)
- 0:00Introduction
- 3:55Why search data matters
- 9:13Marketing strategy fundamentals
- 13:47Search data for market research
- 21:56Benchmarking competitors
- 30:01Search data for international demand
- 32:31Customer insights from search data
- 38:50Competitor research and positioning
- 43:23Key takeaways
- 44:08Q&A
related talks
20mAn approach to internal search query analysis
04mHighlights - Data and Business
29mThe Science of Selling: How Data Shapes Unique Customer Journeys
15mSemantic Search - Potential and Opportunities
29mThe Power of Growth Data
42mImproving Search @scale with efficient query experimentation
22mData Analysis in the Age of Data Democratization
25mThe importance of data for successful mobile marketing and strategy