The Power of Growth Data
summary
Claims that 99.5% of collected data goes unused and that companies routinely sit on surprising reserves like $2M in stagnating qualified leads, with five repeat revenue leaks: lack of focus, manual processes, disjointed tech, siloed teams and unusable data. Method shows how to map system logic and account IDs into a connected revenue operating model, use automation to build a growth GPS, and benchmark growth data tied to conversion points; Amazon 2002 interface mandate is offered as an example of enforcing integration.
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chapters (8)
- 0:00Introduction to Growth Data
- 3:33Five Common Revenue Leaks
- 9:14Impact of Growth Data on Timing
- 12:49Mapping Technology Across Business
- 15:23Critical Path to Growth Data
- 20:01Cross-Functional Data Challenges
- 25:42Practical Strategies for Growth Data
- 28:32Q&A and Strategy Session Offer
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