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The Power of Growth Data

Talkat Data Con LA 2020 · 2020-10-23..10-25· [data-engineering]
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Claims that 99.5% of collected data goes unused and that companies routinely sit on surprising reserves like $2M in stagnating qualified leads, with five repeat revenue leaks: lack of focus, manual processes, disjointed tech, siloed teams and unusable data. Method shows how to map system logic and account IDs into a connected revenue operating model, use automation to build a growth GPS, and benchmark growth data tied to conversion points; Amazon 2002 interface mandate is offered as an example of enforcing integration.

AI-written summary · about

  1. 0:00Introduction to Growth Data
  2. 3:33Five Common Revenue Leaks
  3. 9:14Impact of Growth Data on Timing
  4. 12:49Mapping Technology Across Business
  5. 15:23Critical Path to Growth Data
  6. 20:01Cross-Functional Data Challenges
  7. 25:42Practical Strategies for Growth Data
  8. 28:32Q&A and Strategy Session Offer
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