How to Leverage Marketing Analytics to Source Better Talent
summary
Spokeo adapts STP marketing and builds a talent analytics pipeline from raw ingestion, entity linking and standardized schemas to make hiring measurable. Recruitment uses LinkedIn skills clustering, DDI’s four-dimension model and 5–8 interview panels mapped to skill clusters; hire is defined as offer accepted. Benchmarks show cost per hire ~$20–30K and cost per application $100–150, current tenure ~3.1 years, and moves from averages to service-level hiring (e.g., percent hired within 90 days). Product data (commits, code quality) and ATS/HRIS integration feed retention and diversity modeling.
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chapters (11)
- 0:00Introduction and welcome
- 1:31What is talent analytics
- 7:26Why talent analytics matters
- 13:47Micro analytics approach
- 20:14Macro analytics overview
- 25:07Talent retention strategies
- 30:05Spokao company overview
- 31:09Hiring process and team building
- 35:47Spokao culture and transparency
- 38:12Empowering team growth
- 40:42Q&A and closing remarks
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