Rise of the Data Scientist
summary
Argues that marketing must move from opinion to measured proof, showing survey numbers: 66% feel respected, only 20% can demonstrate quantifiable demand and ~60% cannot calculate return on marketing investment. Describes working with data scientists to apply Google Analytics and Radian6 and to use descriptive, predictive and prescriptive models. Frames work as three practical stages — plan, create, measure — and claims data scientists statistically validate surprising connections in messy customer data.
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chapters (5)
- 0:00Start
- 8:13As a marketer, how respected do you feel in your business?
- 9:22How would you describe your budgeting process?
- 11:20Are you able to prove you generated more Customer demand for your products and services in a business quantifiable and business measurable way?
- 11:40Are you trained in Marketing Performance & Return On Marketing Investment ROMD?
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