Why You Should Attend

on YouTube ↗01m

" summary

ICC promotes ICC 2018 (Las Vegas, March 20–22) as a hands-on program moving marketers from copy/paste to single-source modular content, with sessions that claim to teach how to automate, scale and govern content across channels. Agenda lists Amazon and Google keynotes, IBM participation, practical courses from beginner to advanced, and workshops on content engineering and taxonomies, plus personalization and marketing automation—practical tactics and vendor-led examples for building reusable content systems.

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