Marketing: Not such a dirty word after all
summary
Argues that combining precision, accessibility and reach makes technical content work harder: mine Stack Overflow to find high‑value questions (example: a jQuery checkbox thread with ~4 million views), track goals with Google Analytics, and pull support data from Salesforce. Split content into clear headings for different skill levels, link short “happy‑path” posts to deeper docs, retitle a CDN article into “what it is” and “3 performance tips,” mention shipping TinyMCE 5.1 as a concrete config example, and repost answers back to original forums.
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chapters (6)
- 0:00Start
- 5:39Example: Stack Overflow
- 7:52Reach: Pro tip
- 10:18Accessibility: Headings
- 16:35Precision: Pro Tip
- 17:32Reach: Share and celebrate!
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