Marketing is not a curse word - 5 reasons to cultivate a closer relationship
summary
Claim: collaborating with marketing pays off. Concrete reasons include that marketing needs subject matter experts who can translate engineering detail and that marketing often already has SEO analytics personas illustrators and designers teams technical writers can reuse. Shared goal is consistent customer experience. Practical tips: use stories invite marketing to team social time and don't ever ever ever ask a marketing person to make something pretty. Side benefit: freelance technical white papers prove lucrative—17 years full time experience cited.
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chapters (5)
- 0:00Start
- 0:04Cynthia Harvey
- 2:11Benefit from Marketing's Capabilities
- 4:10Treat Them like Valued Knowledgeable Professionals
- 4:36Do Something Fun
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