Global English: tips and tricks for simplicity and cross-cultural communication
summary
Argues for specific practices: keep language tight, avoid idioms, and test copy with a non-first-language reader; the help center at help.showpad.com uses simple wording with translations behind it. Recommends tone that is clear useful human, use plural first‑person voice to signal support, add measured warmth, and reserve exclamation points for celebration. Uses big illustrations instead of slides and proves the point with a humorous misphrase—“child's diseases” versus growing pains—to show real confusion avoided by simplification.
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chapters (7)
- 0:00Introduction
- 0:27Keep it simple
- 1:15Avoid idioms
- 1:41Have a nonfirst language reader
- 2:00Growing pains
- 2:35Best advice
- 4:08Encouragement
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