~/talk

Don't shoot yourself in the foot with content reuse

Talkat Write the Docs Portland 2022 · 2022-05-22..05-24· [developer-experience]
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JetBrains documentation teams explain reuse across a dozen IntelliJ-based IDEs, with about 20 technical writers sharing source and exposing four reuse problems: abuse of reuse, source-code reduction, misuse of reuse, and traffic cannibalization. Examples show nested includes, UI string IDs, SEO losing to earlier-indexed pages, and the cost of tiny conditional snippets. Solutions include an in-house style guide, automated checks, a Slinter MVP, editor UX that renders includes in-context, templates/completions, metadata and publishing cadence to avoid cannibalization.

AI-written summary · about

  1. 0:00Introduction
  2. 1:58Overview
  3. 3:50What is single sourcing
  4. 4:57Definitions
  5. 5:45Example
  6. 9:29Abuse of reuse
  7. 13:15Strategies to avoid abuse
  8. 14:42Source code reduction
  9. 21:42Misuse of reuse
  10. 27:16Monster traffic cannibalization
  11. 28:03Search query example
  12. 28:33Traffic cannibalization
  13. 29:43What can we do
  14. 32:15Summary
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