Everything you need to know about Marketing Automation
summary
Practical guidance for organizing a Marketing Automation project so it doesn’t drag on and frustrate both marketing/business teams and technology/product teams. Covers project setup and processes to align stakeholders and avoid long, stalled implementations.
AI-written summary · about
chapters (8)
- 0:00Welcome
- 1:34What is marketing automation
- 5:16Project expectations
- 12:07Key teams in implementation
- 19:24Data and sources
- 23:46Dedicated team and next steps
- 27:04Ongoing project
- 31:25Q&A
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