Pains And Gains Of Bringing Agile ABM Marketing To A Global Drupal Agency
summary
A global Drupal agency implements agile ABM using JIRA sprints, tiered account lists (Tier 1/2/3), and a beginner stack of HubSpot → Drupal migration plus Leadfeeder/Lead Forensics for website-company detection and LinkedIn ad targeting; content calendars condense into three tiered buyer journeys. Results: alignment between sales and marketing improves, LinkedIn followers jump from ~500 to ~5,000 year‑over‑year, but full ABM plays remain unlaunched and paid targeting proves costly.
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chapters (7)
- 0:00Account Based Marketing at Axelerant
- 4:35Adopting a process is what I'm doing
- 5:48How do we communicate with the right account?
- 9:39Tools & Techniques
- 16:39ABM Plays
- 18:10ABM Content Planning
- 23:21ABM Social Media Plan
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