Stop buying Drupal websites, buy open digital experiences
summary
Gartner shows 93% ROI on customer experience projects and the claim here is that Drupal should be sold as the central piece of a Digital Experience Platform, not as isolated sites. Dropsolid platform and the distribution rocketship are named as the deployment, with marketing automation, CDP/analytics and a machine-learning segments engine that reads 14 days of clicks to create four audience buckets and surface tailored paragraphs or CTAs within Drupal sites.
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chapters (9)
- 0:00Intro
- 2:21Digital Journey
- 3:17Customer Experience
- 6:07Latest Trends
- 7:24Digital Experience Platform
- 9:55How do you sell it
- 15:46How personalization works
- 17:34Multisite application
- 18:28Marketing automation
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