Communication strategy to build digital experiences that connect.
summary
Argues that communication strategy must match technical decisions and gives a concrete workflow: build a value map of feature → activity → benefit triplets, run multidisciplinary workshops and interviews, and keep the map updated with every release as documentation. Uses a trust signal audit (downloads, issue activity, license, contribution guidelines) to quantify credibility. Centers messaging on empathy, clarity, trust so product positioning and campaigns derive from factual feature inventories (example: Knapsack ~150 features) and feed clear, testable assets for sales and marketing.
AI-written summary · about
chapters (11)
- 0:00Start
- 0:35Communication Strategy To Build Digital Experiences That Connect Open Strategy Partners
- 2:06Authentic Communication
- 2:42How Not To Connect
- 6:14Communicating with Empathy
- 6:38Clarity
- 7:43Trust Signal Audit
- 9:39The Value Map
- 12:05Value Statement
- 13:31Feature Area Positioning Statements
- 14:55Value Mapping and the Trust Signal Audit
related talks
01h 03mHow to Craft a Winning Message
42mSpeaking to Stakeholders and getting your Buy-In as a Designer
22mSolve the right problem: how strategic communication helps build better products
32mDesign the Right Thing ... and Then Design Things Right
46mDesigning for impact
49mMoving from Execution to Strategy as a Designer
34mThe Value of Structure and Transparency
18mOn Product, Empathy and Creating a User Centric Culture