The Value of Structure and Transparency
summary
Argues that a simple, repeatable five-phased process (Align, Plan, Gather, Analyze, Apply) and a quick 2x2 framework convert vague stakeholder demands into actionable research plans. Applied to a Boston.gov case study where Russian and Vietnamese communities weren’t using the site, the method surfaces specific questions about trust, channels, and barriers, yields interim recommendations and recruitment plans, and creates a timeline stakeholders accept. Outcomes: clearer scope, higher confidence, reduced assumptions and transparent collaboration between teams.
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chapters (10)
- 0:00Start
- 1:29Age of Immediacy
- 2:35The Age of Immediacy
- 16:41Outputs
- 17:34How Do You Select Going to Conferences
- 22:00How Do People Trust
- 22:53Barriers
- 23:51The Difference between a People Question and a Product Question
- 25:28Five Phase Research Process
- 26:43Gather
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