The Secrets and Synthesis of Successful UX Research
summary
Starts with a living research plan and a Gantt-style “mothership” for scheduling, recruits customers via community pages and sales, and runs minimum six interviews (aiming for 12–15). On-site routine: 45-minute admin interviews, shadow two agents, then a Rose/Thorn/Bud workshop. Produce ~1,100 lines of raw notes, run readouts with cross-functional trios, then do affinity mapping in Miro to filter by role/experience and distill an executive findings doc; the measurable result and buy-in come from broad collaboration.
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chapters (15)
- 0:00Introduction and background
- 1:26Discovery research overview
- 2:29Creating a research plan
- 5:15Living research plan and timeline
- 6:19Desk research and stakeholder interviews
- 8:12Recruiting research participants
- 9:16Challenges in customer recruitment
- 11:44On-site research interviews
- 13:54Design thinking sessions with customers
- 17:22Analyzing and synthesizing research data
- 18:48Conducting readout sessions
- 21:18Affinity mapping and categorization
- 24:49Creating shareable insights documents
- 27:16Collaboration as the key to success
- 28:01Summary and Q&A
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