Do you dare to care? - The future of Leadership in UX
summary
Claims that 66% of effort is wasted and backs it with company practice: TomTom pivots from devices to software, leverages a trillion kilometers of driving data, and runs an experimented UX org of 40 designers across 8 teams. Implements anonymous 1–10 manager feedback, a centralized-partnership org model, weekly design critique, product design reviews and "hot topics" alignment sessions. Advocates adaptive leadership (lead, guide, or get out of the way), radical openness to surface problems, and optimizing both value and delivery to get the right thing fast.
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chapters (5)
- 0:00Start
- 10:59Right to Leadership Style
- 18:06Adapt Your Organizational Design Model
- 23:18Design Critique
- 24:10Design Review
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