Engineering a Design Culture
summary
A 30-engineer, 6-designer product team adopts engineering practices to fix burnout and siloing: introduces paired designing (interaction + visual or copy), daily/weekly design syncs alongside scrum, 30-minute peer reviews, source file control and refactors, quarterly design retros. Tools like Figma and Mural support collaboration. After a year NPS rises +3, files are cleaner, ad-hoc critique and show-and-tells increase, cross-team visibility grows and measurable productivity and morale improve.
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chapters (12)
- 0:00Introduction and background
- 1:25Disparity between engineers and designers
- 6:05Learning from engineering best practices
- 7:10Introducing partner designing
- 8:38Implementing peer reviews
- 11:02Source file control for efficiency
- 13:55Regular design sync meetings
- 17:07Show-and-tell for transparency
- 19:35Quarterly design retrospectives
- 23:29Measuring cultural improvements
- 26:17Recap and next steps
- 27:46Q&A and closing remarks
