The Road to Excellence
summary
Design teams reframe problems instead of adding features: they personalize checkout to surface Apple Pay by using browser and saved-card signals to predict the best payment, cutting decision friction and enabling single-click purchase from product pages. They favor iteration and volume: over 30+ card iterations printed and voted on to land the final order-status UI. They embrace breadth: side projects (watch-rendering code, AR product previews with Magnolia, EEG-assisted user research) supply reusable techniques that solve real UX gaps.
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chapters (44)
- 0:00Introduction
- 1:00What are you obsessed with
- 2:16Solving problems is easy
- 2:52Paul MacCready
- 5:40Why
- 6:11The problem
- 8:06The project
- 8:48Customers were frustrated
- 9:07Removing friction
- 10:00Rethinking the problem
- 10:48Drop Zones
- 11:47Question the Problem
- 12:27Quantity over Quality
- 13:03Grading Time
- 13:47Optimal Solutions
- 14:27Brute Force
- 14:42Separate Creator from Critic
- 15:21Order Status Page
- 15:47Critic Hat
- 16:28Card Design
- 17:08Final Design
- 17:27Arrive
- 18:09Dont specialize
- 18:33Relentless practice
- 18:54Time and focus
- 19:27Jack of all trades
- 19:59Kind vs wicked domains
- 20:56Kevins career
- 21:23Kevins biggest secret
- 21:52Climate
- 22:18Rain Intensity
- 22:58Apple Watch App
- 23:30Photo Edit
- 23:52Podcast
- 24:52Dimensions
- 25:21Models
- 25:48Product Preview
- 26:48Explore your interests
- 27:22Sarah Berry
- 27:55EEG
- 28:40Reboost
- 29:17Cynthia Iron
- 30:50The Road to Excellence
- 31:09Find your own path
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