Creating a Tangible Product Vision
summary
Project visions start with customer research, prototype validation and clear alignment or they die — a priceless app is killed after months despite a live prototype; a bloom prepaid platform begins as a prototype, proves feasibility, becomes a sales tool and drives a customer pipeline; a 250‑person Nike dotnet 2.0 program runs 95‑week seasons, lifts futures orders from $44M to $1.6B and justifies ~ $100M investment; digital identity pivots after consumer testing reveals new trust and value constraints.
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chapters (19)
- 0:00Introduction
- 0:40Building Together Faster
- 2:15What is MasterCard
- 3:28Master Pass
- 4:13MasterCard
- 5:19Early Product Development
- 7:43Socializing a Vision
- 8:40The Importance of a Vision
- 9:44Business Strategy
- 10:45What is a Vision
- 11:18Vision Statement
- 12:16Value Proposition Statement
- 12:48Example 1 Prepaid
- 13:23Research
- 15:05Ideation
- 17:22Transformational Initiative
- 20:18Nikes Success
- 25:24Digital Identity Vision
- 28:46What makes a good vision
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