VOICE Summit 2019 | VED Talks | Jessica Hall | July 25
summary
A product-focused playbook grounded in a Forrester survey of 140+ product pros (84% say their work drives revenue; 74% don’t know customers’ problems; 72% can’t keep up with tech; 64% can’t get the job done) and 13 years of product work. Concrete rules: minimize time to value (Common App: 10M students, 35 days of testing with 33 students, six prototype rounds, eight‑month build), solve for need (Mint research led to QuickBooks Self‑Employed), and excel at change (Netflix/Qwikster as a cautionary example).
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chapters (6)
- 0:00Start
- 5:12CHARACTERISTICS OF SUCCESSFUL PRODUCTS
- 6:29THE PRINCIPLES OF THE PRODUCT MINDSET
- 7:02MINIMIZE TIME TO VALUE
- 8:23SOLVE FOR NEED
- 10:23EXCEL AT CHANGE
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