Write Your Killer Product Vision
summary
Hands-on workshop that turns a marketing positioning statement into a concise product vision using a worksheet and a clear recipe from Crossing the Chasm: craft a two-sentence vision (target customer + need + category + key benefit, then “unlike” competitor + differentiation). Participants draft and refine a second version with peer feedback, using examples like Amazon and Prius, prioritizing benefit-focused language over features, allowing internal naming of competitors, and applying the vision to backlog prioritization and go-to-market decisions with an emphasis on positioning statement recipe.
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chapters (10)
- 0:00Start
- 3:40Product Visions
- 8:02Product Vision Should Not Be a Paragraph
- 9:45Problem Scenarios
- 13:06Product Positioning Statements
- 14:01Positioning Statement
- 28:00Relationship Intelligence
- 29:05Ease of Use
- 50:49Positioning Statements
- 51:15Connecting the Dots
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