Design roadmaps for success
summary
Design roadmap shows concrete moves for a menu product: a single vision line help users make better decisions faster, four core pillars (large imagery, nested non‑critical info, hyper‑curation, three personas) and 11 tactical learnings. Teams use RICE scoring to prioritize 4–12 quarters ahead, track stakeholders across squads, and cut a dozen personas to three user types. Surprises include manually creating ~300 ingredient images and operating at ~15 million deliveries/day, which forces early reality checks on content, data and engineering constraints.
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chapters (16)
- 0:00Start
- 0:50Design Roadmaps for Success
- 4:32What We Mean by Design Strategy
- 5:01Design Strategy
- 6:40Use Existing Resources
- 11:26Centerpiece
- 12:55User Expectations versus Novel Design Techniques
- 13:28Company Kpis and User Experience Incentives
- 14:02Growth versus Stability
- 15:10The Boil Down
- 26:57Stakeholder Buy-In
- 27:25Deliverables
- 29:24Menu Strategy
- 32:14Leading the Menu Team
- 32:24Privacy
- 34:21The Belief Starts with You
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