Prioritization
summary
Compares prioritization methods and argues that prioritizing customer value not raw revenue produces differentiated products; demonstrates tools like the Kano model and weighted scoring, walks through an effort/value example with 50 story points and warns against the common "set aside 10%" innovation rule, calling it ineffective; recommends quarterly buckets (strategic, runway/tech debt, maintenance), a short rank‑ordered next-quarter queue, lightweight MVP tests, and two‑week steering updates to ensure planned allocation actually happens.
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chapters (14)
- 0:00Intro
- 1:54Definition Part 2
- 3:34Revenue vs. Effort
- 4:26Limitations of Revenue
- 7:09Weighted Scoring
- 10:42Kano Model
- 17:51Source of Value
- 19:19Prioritization Requires A Strategy
- 26:14Thematic Groups
- 27:24Priority Lists
- 35:14How to Achieve Focus (Product Team)
- 36:54How To Achieve Focus (Stakeholders)
- 41:07Prioritize on Customer Value
- 43:16Summary
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