Transform Product Managers To Influencers
summary
Shows how product managers turn into measurable influencers by doing specific work: build an employee social program (Advo.Ninja), answer support threads and join customer calls to gain authority, run feature-by-feature competitor analysis and a Gartner breakdown, create short sales videos and an FAQ to cut repeat questions, bring engineers into sales for hack-week fixes, and post on LinkedIn 2–3 times weekly with two hashtags for discoverability. Results: Quora hits of 15–20k and cold inbound leads from international clients.
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chapters (13)
- 0:00Introduction and background
- 3:04Inbound influence introduction
- 5:18Gaining trust and authority
- 7:28Collaborating with marketing
- 9:56Building a product vision
- 12:26Empowering teams to succeed
- 15:14Outbound influence and relationship building
- 21:56Personal branding fundamentals
- 26:02Digital presence and LinkedIn
- 31:08Content strategy for influence
- 34:23Becoming a thought leader
- 37:42Public speaking and mentorship
- 40:20Q&A on influencing engineers
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