IMPACT - How to Switch from Feature Factory to Product...
summary
A team stops a planned integration that would mass-post reviews and instead frames the problem as hypotheses about how to increase genuine Trustpilot ratings. They run short experiments with Trustpilot integration as one hypothesis, plus alternatives: A/B tests: order-email review link, coupons, targeted campaigns, using feedback to improve service. The claim is that switching from fixed-scope feature work to product discovery lets the team verify which tactic actually raises ratings, avoid wasted development, and measure real customer impact.
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