Levelling Up the Impact of Research Insights with an Internal Marketing Plan
summary
Research teams create written marketing plans with goals, success metrics, target audiences and multi-channel tactics and use them to lift visibility and drive action. Examples include publishing snackable insights via Slack, scheduling quarterly synth presentations for senior leadership, printing a four-category usability checklist on cardstock plus a Spotify playlist and live in‑office radio show (contest and prizes) that increases designer adoption, staging a physical mini Museum + Miro exhibit that product teams reference for months, and a Hot Ones style video Q&A to reduce reorg friction.
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chapters (8)
- 0:00Introduction and problem
- 3:11Necessities versus nice to haves
- 5:16Traditional research model limits
- 7:25Five elements of marketing plan
- 11:14Creative campaign examples
- 17:12Mini Museum exhibit case
- 20:42Video Q&A for process change
- 23:11Call to action and conclusion
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