Speaking to Stakeholders and getting your Buy-In as a Designer
summary
Claims a concrete playbook: use a skill‑mapping spider graph to expose team gaps, build a one‑page PRFQ press release brief with milestones, metrics and visuals, and target the funnel owner for approval. Cites market numbers (≈300,000 recent tech layoffs, TikTok engagement ~280% higher than Instagram) and business wins (a brand redesign that saves ~$250k/year in font licensing and avoids ~45 job cuts). Emphasizes persuasion by heart head cred (pathos/logos/ethos).
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chapters (18)
- 0:00Introduction and speaker background
- 4:39Understanding stakeholders as humans
- 8:11Design as a team sport
- 10:01Clarity in stakeholder communication
- 12:30Skill mapping for stakeholder buy-in
- 14:35Heart head and cred framework
- 17:24Building alliances for influence
- 19:11Customer centricity and PRFQ model
- 24:04PRFQ template breakdown
- 28:01Pirate funnel and OKR alignment
- 31:07Success stories and case studies
- 34:39Tying outcomes to business goals
- 35:44Q&A: Balancing conflicting priorities
- 36:48Q&A: Recognizing impossible buy-in
- 37:52Q&A: Mindset shift for product owners
- 38:54Q&A: Negotiating top-down roadmaps
- 40:19Q&A: Invalidating leadership decisions
- 41:41Closing and Q&A wrap-up
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