Why Innovation Fails? (And what can we do about it)
summary
Companies stop innovating because MVPs sit idle, constraints kill ideas, and bold concepts get dismissed; the concrete fix is an Innovation task force — a cross-functional team (design, engineering, research, product, data) that locks itself in a locked-in room for three months with explicit permission to fail. The team prototypes and tests weekly, ships many features to production (dish images, clearer ETAs, new categories and reviews), and demonstrates rapid, low-cost impact that traditional product squads routinely fail to deliver.
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chapters (28)
- 0:00Introduction
- 1:42What is Innovation
- 2:49When a company stops innovating
- 4:06The list of radical features
- 5:11The answer
- 5:47Primitive releases
- 6:20Too many constraints
- 7:07Internal politics
- 8:08Constraints
- 8:52How do companies innovate
- 9:54Design Sprints
- 10:33Commitments
- 11:10Store of the Future
- 12:36Middle Ground
- 12:50Innovation Task Force
- 13:20How does it work
- 14:12The problem
- 14:55The solution
- 15:54Getting buying
- 16:29The hard part
- 17:34Lock yourself in
- 18:40Dish images
- 19:00It worked
- 19:39Taking risks becomes the job
- 20:19Fresh eyes
- 20:59No distractions
- 21:36Small enough to minimize costs
- 22:31Thank you
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