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Is A.I. an Enemy or an Ally of Brand Designers?

on YouTube 27m
Talkat Hatch Conference 2023 · 2023-10-04..10-06· [ai-assisted-development, ux-and-product-design]

speaker

name:Raitis Velps
links:none on file

resources

video:https://youtu.be/8MemiZLyfgk
slides:none on file

summary

Examines how automation and generative design technologies are impacting brand design, focusing on their growing use by branding teams and creatives. Discusses the shift these tools introduce to design philosophy and how design teams might adapt their processes and thinking in response.

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