Becoming Stewards of Empathy and Responsible Design
summary
Argues that design must earn a seat at the table by showing business impact (revenue, brand, retention), not just craft, and gives concrete practices: build a coalition with content and research, use Excel as a core tool, shift from pure A/B testing at Booking.com to strategic product thinking, and run ethical reviews of ML to spot gender/racial bias. Cites automation numbers (800,000 displaced versus 3.5 million new high‑skilled jobs) and examples like Microsoft’s ethnography practice, Office 365 cloud launch and Surface experiments as proof these changes scale.
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chapters (22)
- 0:00Intro
- 1:06Lisas background
- 2:49Lisas software background
- 3:52Why Bookingcom
- 5:48What Customers Want
- 7:53The Hero
- 9:28User Experience Coalition
- 10:50Balance of Tech and Product
- 11:28Selfawareness
- 12:19Growth Mindset
- 13:54Communication
- 15:23Ambiguity
- 16:31Elasticity
- 17:24Courage Conviction
- 18:17Weekly CheckIn
- 19:43AI Machine Learning
- 20:45Dr Kai Foley
- 21:53As Machines Cant Love
- 22:55Do you want to be the creepy guy
- 23:46Concatenation triangulation
- 26:15Avoiding dark patterns
- 27:30Compassion and love
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