Design the Right Thing ... and Then Design Things Right
summary
Argues that rigorous research and strategy must precede polish, showing a practical model: bloodhound research (interviews, heuristics, trend scans, workshops) feeding a double diamond variations approach tuned to constraints of time, money and scope. Illustrates trend staging with droplet→ripple→wave using Google Glass, Lily→Mavic and China facial payments, explains how to cut research without losing signal, and demonstrates iterative storytelling techniques and stakeholder playbacks that convert insights into a defensible product direction.
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chapters (8)
- 0:00Introduction
- 2:40Light in the past
- 7:28The surface
- 8:16The foundation
- 11:41Testing
- 20:24Unchartered Space
- 25:27Quiz
- 29:11Conclusion
