Shaping the Future with Ecosystem App
summary
Tokopedia shifts from a single marketplace into an ecosystem app that claims to drive more than 1% of Indonesia’s economy, host 200 million product listings, serve 90 million active users and reach nearly every district while onboarding about 7 million merchants. Built surfaces include travel, official stores and a Sharia-friendly “Salam” flow; an OTP removal test fails and is rolled back. Design practices: start with clarity of why, pair quantitative with qualitative research, use Abstract and a design system, and prioritize personalization and collaboration.
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chapters (9)
- 0:00Start
- 6:17What Is the Ecosystem Apps
- 11:32Why It Works in Indonesia
- 13:14Phone Capabilities
- 14:54The Offline Behavior
- 16:16Why the Ecosystem App Works
- 17:16Opportunity
- 23:29Product Vision Statement
- 36:32Clarity with Why
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