Insights on Shopify Merchants
summary
Shopify reports about over 1 million active users and 375,000 stores at the end of 2016 (now ~400,000) based on 100,000 survey responses, thousands of interviews and store visits. A new mobile app launches and mobile app usage exceeds desktop during low‑volume periods like Christmas week 2016. Merchants average 3–4 apps, high‑revenue stores average 16 apps and 80% rely on apps for critical functionality. Four persistent barriers surface: products, money, time and marketing.
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