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Powered by Shopify: Pop-Ups and Point of Sale

Talkat Shopify Unite 2017 · 2017-04-20..04-21
name:IBK Ajila
links:none on file
links:none on file
slides:none on file

Argues that retail isn’t dying but shifting to experience-driven commerce, and backs it with concrete work: Shopify builds global pop-ups over six months, runs millions of checkouts, reuses a dead Manhattan store for a sold‑out Kylie Jenner pop‑up, and recreates permanent stores in 10x10 spaces using an Shopify POS card reader on iPad. Adds data tools like heatmapping at Unite, cites a survey where ~40% of merchants want in‑person sales, and shows returns, exchanges, and customer profiles working end‑to‑end.

AI-written summary · about

  1. 0:00Introduction to retail evolution
  2. 1:10Retail apocalypse and its reality
  3. 3:39Shift from goods to services
  4. 5:22Experiences as new economic value
  5. 7:36Reclaiming retail spaces with experiences
  6. 8:19Shopify’s pop-up shop experiments
  7. 10:26Merchants creating art and memories
  8. 11:49Mobile point-of-sale for pop-ups
  9. 12:55Kylie Jenner’s pop-up shop success
  10. 15:28Transforming dead retail locations
  11. 16:31New card reader and POS system
  12. 17:37Future of retail beyond four walls
  13. 17:59Shopify’s point-of-sale launch
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