~/talk

Wholesale as a Channel for Growth

on YouTube 39m
Talkat Shopify Unite 2017 · 2017-04-20..04-21· [product-management]

speaker

name:Davis Neable
links:none on file

resources

video:https://youtu.be/AmNc_My43w8
slides:none on file

summary

Shopify Plus adds an integrated wholesale channel that spins up a branded B2B storefront in hours, lets merchants create price lists tied to tagged buyers, and set minimum order quantities and volume breaks per variant. Orders arrive via the draft order API alongside retail sales so merchants can review, adjust inventory, add shipping and invoice without cloning stores or juggling spreadsheets. Elephant Pants serves as a real example of rapid wholesale growth on the platform.

AI-written summary · about

chapters (6)

  1. 0:00Introduction to wholesale
  2. 1:06The wholesale opportunity
  3. 3:31Overcoming current limitations
  4. 5:20Key value propositions
  5. 9:20Success story: Elephant Pants
  6. 11:07Product demo and conclusion

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