In Search of the Mythical dApp User
summary
Monthly active dapp users peak around 430k and recently drop toward 340k, and only about 30 ERC‑20 contracts have more than 50 daily active addresses, so growth needs targeted tactics not broad promises. Use TweetDeck and DappRadar to map open vs closed channels like Twitter, Reddit, Discord and Telegram, recruit strangers by ask for advice not a sale, run quick user interviews, run co-creation sessions and micro‑experiences, treat friends and family as the first generous testers, and expect beta lists to be harder to build.
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chapters (8)
- 0:00Intro
- 1:16Zachs background
- 3:55Hierarchy of growth
- 6:21Key takeaways
- 9:05Cold calling for introverts
- 9:55Asking for advice
- 13:05Build relationships
- 15:02Conclusion
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