Anticipating and Designing The Digital Future
summary
Claims that anticipation reduces effort and increases retention, demonstrated with concrete systems: Google Duplex booking calls, Gmail reply nudges and Maps busy-time projections; Amazon anticipatory shipping staging stock near predicted buyers; Nest thermostats and Jaguar mood-based adjustments; telematics and Fitbit-style prevention for insurance. Manulife is integrating rich customer data and building systems to predict which policies customers will need. Warns that bias, sensor failures and data misuse (Facebook-style targeting) break trust and can make anticipation dangerous.
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chapters (29)
- 0:00Intro
- 2:00Whats going on with designers
- 4:14Why we have this cycle of challenge
- 5:55Kodak
- 7:25Nokia
- 11:27IBM
- 19:02What happened
- 21:40Anticipating
- 22:57Alternate Futures
- 24:47The Preferred Future
- 32:05Data Trends
- 32:31AI Hype Cycle
- 34:50Anticipating Systems
- 39:27Personalization
- 40:17Reducing effort
- 42:07Google Products
- 47:49Optimization
- 48:34Automation
- 49:41Prevention
- 50:10Score
- 50:39Apple
- 52:39Optimization Intelligence
- 53:45Dealing with Design
- 55:01Facebook
- 56:10Trust Bias
- 57:33Control
- 57:59Machine Failure
- 58:49Dark Patterns
- 59:15Manipulation
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