Pixels And Place: An Integrated Approach To Online And Offline Human Experiences
summary
Advocates an integrated human experience design approach that stitches digital sensors, beacons, AR and analytics into physical spaces. Examples: Carnival wearable concierge that opens cabins, handles payment and wayfinding; Disney MyMagicBand $1B deployed across parks to trigger personalized displays via beacons; Starbucks mobile ordering that shows store ETA and readies drinks; Pokémon Go and Snapchat pop-ups add AR layers; ethical failure flagged by Uber battery-level test collecting phone battery data. Tools work but raise privacy tradeoffs.
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chapters (11)
- 0:00Start
- 3:54To prove it, let's talk about Metaphors
- 5:32DIGITAL EXPERIENCE AS TRAVEL MOTION
- 7:06MOVEMENT VS. STILLNESS
- 12:42Some of the key elements of meaningful human experience design
- 13:43Carnival Cruises's New Wearable Acts As A Digital Concierge For Guests
- 15:11Snapchat Spectacles storefronts
- 17:08Meaningful Human Experience Design: Site Analysis Framework
- 19:11Clearly We Have to Talk About Pokémon Go
- 28:26Uber knows when your phone is about to die.
- 31:45Pop-Up Shops and Technology
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