Tales Of Developing A UX ROI In Enterprise-Land
summary
A 12‑person UX group builds a reusable UX measurement framework, running a top‑tasks + remote unmoderated benchmark using UserZoom and combined SUS/TAM/NPS items, negotiated incentive and data scrubbing with sales/legal, and completed the baseline in about ten weeks just before the redesign rolled out at midnight. A four‑person research subteam juggles other work, partners with the CFO alliance and CX VP to map UX metrics to company KPIs, and sees early concrete wins: cross‑product top‑task clarity, less siloed roadmap debates, and a plan to remeasure after six months.
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chapters (11)
- 0:00Start
- 1:02The Princess Bride
- 1:25Summary
- 6:05Developing a Ux and Roi Measurement Plan
- 9:06Learning the Native Tongue
- 11:41Telling the Users Story
- 12:46Remote Unmoderated Benchmark Study
- 14:38Product Roadmap
- 16:03Main Goals for Our Ux Measurement in Roi Plan
- 20:26Redesign Release Date
- 26:42How Did You Decide Where To Make Design Changes That You Thought Would Be the Most Effective in and Making Positive Change
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