Fintech and UX Research
summary
A 90-day, seven-step plan lays out concrete actions: first 30 days ask questions and map what the organization actually needs; choose clear UX tenets and a repeatable toolkit that mixes desirability tests, usability testing and customer-journey/empathy maps; run quick quantitative scans then deep qualitative interviews; embed metrics so research ties to business outcomes; create a toolkit that combines complementary methods; measure ROI and internal NPS and use small incentives (wall of fame, stamps, polaroids) to build evangelists.
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chapters (8)
- 0:00Opening and introductions
- 1:42Speaker background and goal
- 4:00Starting a research culture
- 12:07Developing a research toolkit
- 17:31Measuring research success
- 21:28Advocating for research
- 24:56Q&A session
- 29:17Closing and event wrap-up
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