Design Leadership
summary
Explains how design leadership functions within organizations, focusing on building and scaling design capability, integrating designers into product and business teams, and measuring design's impact. Covers practical strategies for hiring, structuring design teams, defining processes and KPIs, and aligning design work with business outcomes using real-world examples from Singtel.
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chapters (6)
- 0:00Start
- 4:33Innovation is the sweet spot
- 6:45A failed promising product A failed company-wide user-centric movement A good product that no one uses - An engineering-driven company - A copycat and features/competitors-driven company
- 7:53A failed promising product Unclear product design strategy including the metrics to measure. 1001 features. Didn't talk to the users the right way.
- 14:36An engineering-driven company Built features because they could. Didn't talk to the users. No clear Design Principles with multiple touch points.
- 19:411. Challenge Product Strategy, including metrics to measure success of design. 2. Bottom up. Talk to the users the right way. Clear user engagement strategy. 3. Collaborate with the stakeholders in their language/interest. 4. Empower people. 5. Build things that matter. Say NO by default. 6. Innovative, not copycat. Moonshot. Experiment. 7. Success breeds success.
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