UX Research in South East Asia - A Panel Discussion
summary
Panelists give concrete methods, tradeoffs and hard numbers: use participant observation and have researchers ride as drivers for a day, prototype with sacrificial concepts to surface reactions, and combine qual and quant in hybrid studies. Practical tools include hiring simultaneous translators, running A/B messaging on Facebook to measure conversions, and aggregating multi‑market findings in Mural. Case studies show recruitment headaches in B2B, 3/10 respondents misreport behavior, and field insights overturn analytics.
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chapters (31)
- 0:00Introduction
- 2:40Panel Structure
- 3:38Favourite Methodology
- 6:00Favourite Source of Research
- 7:02Favourite Research Methodology
- 7:52Inhouse vs Agency Research
- 9:19Inhouse vs Agency Relationship
- 11:18Research Agency
- 13:02Biggest pain point
- 15:06How to be additive
- 16:50Client empathy
- 18:06Agencies
- 18:35Qualitative Research
- 19:57House Quotes
- 21:08Favorite Research Question
- 23:11B2C vs B2B
- 24:50B2B Example
- 28:02Cross analysis
- 31:38Answer the right problem
- 32:51Quantitative research
- 34:38The challenge
- 38:23How to get started
- 40:17Datadriven
- 41:52Future of UX Research
- 45:05Becoming an Octopus
- 48:19Whats next for research in Asia
- 49:42generative research
- 50:21continuous improvement
- 52:34onetoone interviews
- 53:38top quote
- 55:05QA Session
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